Bwin Poker partners with Manchester United

It seems that while some Governments have problems allowing online gambling firms to sponsor sporting teams – in the UK this is a none-issue. A short while ago it was news that the Spanish Government had objected to Bwin.Party Poker (and subsidiaries) being a shirt sponsor for Real Madrid. The reason was it was seen as giving them an unfair advantage over new Spanish contenders in the online gambling biz.

Never being one to rest on their rest on their laurels, Bwin Poker simply looked for another big football name to throw their sponsorship money at. Now they have signed a partnership deal with the magnificent, none-other than - Manchester United.

Now let’s not kid ourselves, Bwin is looking at a deal that means much more than merely sponsoring players shirts. They obviously want to cash in on some of the betting action that the Spanish league has to offer. Their rebound is to move for a 3-year deal to come to be Man United’s online betting and gaming partner. Fortunately for Bwin they have a multi teared business and have massive interests in the online sports-betting industry as well as Poker and Casino action.

The sponsorship deal will see the bwin brand integrated on the Man United website, and will also involve the development of side-line advertising, co-branded social gaming products, and access to players for marketing purposes. One might also assume that they will be given access to the data-base of fans of the fabulous football team.

In the not too very distant future, fans of Bwin.party poker can probably expect to find a whole host of footie-themed promotions at the poker, and gambling websites under the Bwin.Party umbrella. Who knows, perhaps they even might persuade Wayne Rooney to play against some Bwin.Party poker pros. What a match that might turn out to be?!

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