Bettson Joins Microgaming Poker & Says Goodbye To IGT

Posted:November 2012

Now that IGT have pulled out of European online poker, operators on the Entraction poker network have been faced with some serious decisions to make. The fact that online poker is not doing so well in the European market has caused some attrition, with a number of sites closing down, but Entraction is an entire poker network. IGT made the acquisition of this company some time ago, apparently motivated by the fact that European facing poker does well. This Swedish poker network cost them a good deal of money, but they have decided to cut their losses and get out while they can.

Bettson Poker LobbyNow another Swedish owned poker company (Bettson) has joined the Microgaming network, but will also offer a dual platform of poker software to its customers. Working alongside the Ongame network will offer customers the choice of games on either or both poker platforms. This is how they previously functioned, by offering IGT/Entraction, next to Ongame. IGT/Entraction shut down tables on the 20th November.

The reason for this online poker operator providing a choice for their customers’, is driven by the desire that their customers are important and should be given more choice. These choices are relevant to both games and player incentives. The Microgaming online poker network has been available with Ongame since August 2012.

This two network strategy is relatively unusual in the world of online poker, however we do find a variety of online casino and bingo products which offer dual or more gaming software capabilities for their customers, Virgin Games is a prime example.

Bettson was also recently in online gambling news for also playing an integral role in re-shaping the function, as well as design for the new Microgaming poker lobby. It was rolled out first at their website, and will no doubt go out to their other customers very soon.

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