Harrahs License Co, IMG form a new poker alliance
Posted:February 2006Harrah's License Co. LLC, an affiliate of Harrah's Entertainment Inc., and IMG, a sports and lifestyle marketing firm, have formed a global sales and marketing alliance centered around business operations for the World Series of Poker, Harrah's signature sports property, the company announced.
"The goal is to enhance our position as the most prestigious poker tournament in the world and as the pre-eminent poker brand in the sports industry," said Jeffrey Pollack, commissioner of the World Series of Poker and vice president of sports and entertainment marketing for Harrah's.
"With our 36-year tradition and heritage, the WSOP is already the category leader," Pollack said. "But with IMG's expertise and global reach, we will create a new standard of excellence for our customers and partners."
IMG will work closely with Harrah's across all areas of the WSOP business, including global sponsorship sales, global product licensing, official Web site development, international event development and international television representation.
The alliance marks the first collaboration between the two.
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