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Advertise (Poker)
To Advertise (Adv: to advertise) in poker is to represent a method or style of play. This is an important concept in poker as it is important to represent strength when you are weak, and weakness when you are strong.
To give you a few examples, let's assume you win a big pot and force someone off a hand and you show your cards - you show 2,3 off suit! You are advertising the fact that that you like to play weak hands and bluff. In the reverse, now assume you win a pot and you show your Ace, King, you are advertising to the table that you play premium hands. There is real benefit in doing this at times as you might be setting your opponents up for a trap.
It is a regular strategy to advertise that you are either a loose or aggressive player and then switch styles to through your opponents off balance. This is particularly true when playing against skilled players (not an ABC player). If you were to win three pots over the course of an hour and each time you showed a big pair, players would relate you to playing premium hands. The benefit is that if you then played a hand with 3-4 off-suit, you would probably get away with it, as players would not put you on the hand. This is also very beneficial in play as when a low board hits and opponents think you only play premium hands, when you hit a flop you can win considerably more than you would have done had you not built the table image of a tight player.
Next Definition : Aggressive
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